WESTERN GIANTS SYSTEM - TESTING NETWORKxxxxxxxxxxxx1-800-334-4500

Per Inquiry Radio Testing Network #3 –WESTERN GIANTS

MEDIA WEEK 14-18 COST :  $3,200 (pre-paid)

 

 

 

These 56 western state radio stations are all in heartland DMA’s like Yakima, Butte and Duluth.  As a center for local information and entertainment, these stations are powerhouse medias in their home towns.  Some stations enjoy as much as a 13% market share on radio in each market.  Strongly tied to the local community, these radio stations have enjoyed years of familiarity to build credibility with hard working locals.  If your test commercial plays well here, you’re likely off to great success with per inquiry campaign nationally.

OVERVIEW:
We’ll run 1,344 spots over a two week period at an average cost of $2.33 per sixty second spot.  Based on the results of the media test, we will then offer a performance-based pricing (Per  Inquiry/CPL) for roll out on up to 1,000 additional radio broadcast  venues. You’ll then pay nothing for broadcast after the test, just for each valid lead.

DETAILS: 56 Stations  12 Markets   5 States  1368 Spots  :60 Length
Cost Per Spot:    $2.33
Broadcast Hours: 5am to 10pm ROS M-Su
Effective Reach:  5,500,000
Estimated Audience:  4,266,000
Average CPM:   $.50 to $.701 CPM  (It costs seventy cents to reach 1,000 listeners)
Formats:  Country, News/Talk, Rock, Adult Contemporary

Radio Format # of Stations % of Broadcast
Country 13 23%
News/Talk 13 23%
Rock 11 20%
Adult Contemporary 7 13%
CHR 3 5%
Superhits 3 5%
Oldies 2 4%
Sports 2 4%
Classic Hits 1 2%
My FM 1 2%
56

WESTERN GIANTS
RADIO FORMAT AND MARKET COVERAGE (Up to 12 DMAs):

Format Market Format Market
AC Billings - MT Alternative Rock Idaho Falls/Pocatello - ID
News/Talk Billings - MT Country Laramie - WY
Country Billings - MT News/Talk Laramie - WY
Superhits Billings - MT Classic Hits Livingston - MT
Classic Rock Billings - MT Rock Missoula - MT
CHR Bozeman - MT AC-Rythmic Missoula - MT
News/Talk Bozeman - MT News/Talk Missoula - MT
Adult Rock Bozeman - MT News/Talk Missoula - MT
Country Bozeman - MT News/Talk Missoula - MT
Soft AC Bozeman - MT Country Missoula - MT
Sports Casper - WY Adult Contemporary Missoula - MT
Classic Rock Casper - WY Oldies Shelby - MT
Classic Rock Casper - WY Country Shelby - MT
CHR Casper - WY AC Tri-Cities - WA
News/Talk Casper - WY News/Talk Tri-Cities - WA
Country Casper - WY Superhits Tri-Cities - WA
News/Talk Cheyenne - WY Country Tri-Cities - WA
Rock Cheyenne - WY Rock Tri-Cities - WA
Country Cheyenne - WY Country Twin Falls - ID
Hot AC Duluth - MN News/Talk Twin Falls - ID
Sports Duluth - MN Superhits Twin Falls - ID
Country Duluth - MN Classic Rock Twin Falls - ID
Oldies Duluth - MN Rock Yakima - WA
News/Talk Idaho Falls/Pocatello - ID Country Yakima - WA
Country Idaho Falls/Pocatello - ID CHR Yakima - WA
Hot Ac Idaho Falls/Pocatello - ID News/Talk Yakima - WA
Classic Rock Idaho Falls/Pocatello - ID MY FM Yakima - WA
News/Talk Idaho Falls/Pocatello - ID Country Yakima - WA

 

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Frank Pournelle
1-800-334-4500
www.Direct-Response-Radio.com
www.LastSecondMedia.com
www.WebVideoLaunch.com

 

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